Junior Strategist

Type: Trainee
Region: London

The Yard Creative is looking for a Junior Strategist to join our growing team and help to continue delivering

excellent strategic work and recommendations.

The Yard Creative is looking for a Junior Strategist to join our growing team and help to continue delivering

excellent strategic work and recommendations. You will report to the Head of Strategy and support the

delivery of evidential-led strategy for our clients, backed by solid research, trends, insights and consumer

behaviours mixed with an ability to think differently and innovate past the obvious and expected. You will

also be responsible for leading the research and strategy on smaller projects.

You will be willing to work across multiple projects with big brands, entrepreneurs and start-ups, working in all

sectors including lifestyle and consumer brands, FMCG, fin-tech, property, and retail. You will be working

alongside an integrated team of creatives who specialise in brand, digital and 3D design during the lifespan of

a project.

Your daily duties will include:

? To carry out desk research and analyse outputs of several types of research inc: benchmarking and

competitors, macro and micro societal, behavioural, and cultural insights and trends)

? Identify interesting patterns that combine diverse references to turn observations into insights

? Conduct competitive and category audits thoroughly, and tell what cultural truths might be relevant

to the project

? Present your thinking and analysis to the team to inform their creative work

? Utilise social listening software (e.g. Meltwater) to translate digital chatter into actionable insights for

clients

? Social media analysis of brand and user-generated content

? Help design and facilitate creative workshops which shape brand strategies and fieldwork activities

? Collaborate with other team members to flawlessly execute project deliverables

? Recording of learnings, insights, notes and actions from client meetings and research calls/activities

? Support and create content for TYC channels (Newsletters, LinkedIn, Instagram & Website)

The ideal person:

? Minimum of 1 year experience in a strategic &/or creatively focused agency

? Curious about understanding people, brands and culture

? Conducts qualitative research (e.g. stakeholder and consumer interviews, focus groups)

? Crafts consumer online surveys

? Contributes to the creation of brand strategy and recommendations: brand positioning, purpose,

pillars, values, mission

? Enjoys turning qualitative (i.e. interviews) and quantitative data (data) into arguments

? Can communicate clearly, and add value to meetings, calls and presentations when comfortable and

prepared

? Loves all things digital/social

? Enjoys collaborating with teams to execute work

? Conscientious with their work, adhering to processes, placing emphasis on meeting deadlines, and

ensuring the details are right

? Delivers with intent by being organised, making plans and prioritising tasks

What you will bring to the role:

? A willingness to jump in and learn, and eventually lead in developing insights, identifying cultural

trends, and running specific research projects that shape strategies for our clients and brands

? A proactive approach to solving problems and being unafraid to ask questions and share ideas

? An open and inclusive mindset – curious and open to learning from others with a different set of

personal and professional experiences

Qualifications required:

? 2:1 or higher Bachelor’s Degree

About TYC

TYC is an award-winning, strategic design studio based in London. We are creative catalysts, partnering with

people who want to challenge their sector. We are a growing team of passionate creatives who thrive on

building great relationships with our clients and expert partners.

What we’ll do for you

In exchange for bringing, it every day, we’ll ensure you’ll be a part of a wide variety of creative challenges,

work with Global Brands and entrepreneurs, have exposure to many different aspects of the business and

continue to learn every step of the way. We value honesty and transparency, sharing ideas and working as a

team to achieve a sustainable and healthy work-life balance. Everyone who works at TYC receives a laptop

to work seamlessly across our studio, break out or client spaces as well as up to 3 days a week working from

home as part of our hybrid working policy.

And lastly

You’ll be part of an agency whose profits go towards affecting climate, demographic and economic change.

At a time when we’re all telling our clients to have a bigger purpose, we’re leading the way and showing

others how it’s done.