Audience Research & Insight Level 3 Apprenticeship

Type: Apprentice
Region: London

Job Details

22nd April 2024 £25,390 Level 3 Apprenticeship Marketing, Research London

Audience, Research & Insight Level 3 Apprenticeship

The C4 Apprenticeship Programme

If you are looking for an opportunity to gain work experience and a qualification, then an apprenticeship at Channel 4 might be for you. 

Our Apprenticeships are full-time, with four days per week spent working in a C4 department and one day per week completing the formal learning parts of the apprenticeship. You’ll spend 60% of your working week in your office base and 40% working from home.

The formal training provided will consist of workshops, tutorials, webinars, coaching and in some cases residential boot camps. You can read more about the qualification being offered for this apprenticeship below.

If you’d like some tips on writing your application before you apply, please watch our YouTube video, How to Write an Outstanding Application. 

The programme aims to offer opportunities to those currently underrepresented in the TV industry, so we are particularly keen to hear from Deaf and/or disabled people, ethnically diverse people and people from lower socio-economic groups.

Am I Eligible To Apply?

You must be 18 years old or over at the time the scheme starts to apply. There is no upper age limit.

You’ll need to have a Grade C (4) or above in Maths & English GCSE

You can’t have already completed the qualification being offered or similar at the same or higher level

Our apprenticeships are aimed at school leavers and people who do not have a degree. If you have a degree, please visit the Channel 4 Jobs website 

Channel 4 Behaviours

At Channel 4, we have four core behaviours that underpin everything we do. These are outlined below, and we will be assessing candidates on these behaviours throughout the recruitment process. 

Include – We’re Altogether Different so let’s give each other a bear hug, team up and trust each other to collaborate arm-in-arm. Don’t just listen: listen to understand.

Innovate – Don’t just rinse and repeat: don’t just go through the motions. Challenge positive and embrace change. Experiment & take smart risks.

Grow – Question Everything and school yourself. Be generous with your knowledge with others and seek feedback from them. Be clear with your objectives. 

Get it done – Make your time at Channel 4 count. Be a solution-finder, not a finger-pointer. Prioritise, decide and then act – always commercially. 

Department Description

The Audience Research & Insight team (AR&I) is focused on leading Channel 4’s audience research to provide forward thinking, actionable insight that supports all creative teams in Channel 4, including our Commissioning, Streaming and Marketing departments. AR&I is part of the Consumer Insight department, representing the voice of the audience within the business.

During your time in the Audience Research & Insight team you’ll get involved in all areas of the work we do, from primary research to understand whether people are enjoying our TV shows and what we could do to make them even better, to using our tools to see how many people watched Bake Off this week! There’ll also be specific projects for you to work on and we’ll help you to quickly build up your skills and knowledge of the TV content industry.

Key Responsibilities 

  • Produce a range of both regular and ad-hoc genre (e.g. Drama or Entertainment) and programme reports (e.g. Gogglebox) to inform extensive parts of the business on the performance of our TV shows and what viewers think of them
  • Analyse TV data from various sources to answer business questions and provide the most holistic view of trends and performance
  • Provide support in quantitative research projects: designing the questionnaires, analysing the results and presenting the findings 
  • Support in qualitative projects that bring an audience perspective to business priorities 
  • Be proactive in developing relationships across the business, specifically the commissioning, marketing and press teams
  • Supporting with queries from the Channel 4 Press and Publicity team, ensuring timely and accurate delivery of performance successes
  • Support the team with larger insight projects throughout the year
  • Take part in ‘insight week’ where we share our research knowledge with the rest of Channel 4 

Essential Experience & Skills

As part of the application process you’ll be asked to tell us how you meet the essential criteria listed below. When answering this question think about examples from your experience so far, this doesn’t need to be professional experience but could be academic, from volunteering or a part-time job. 

We’ve provided some examples beside the first four criteria of experience that could demonstrate you have these skills. Please note you do not need to use these examples, they are just here for guidance and you should draw from your own personal experiences. 

  • Verbal and written communication skills - 
  • Attention to detail - 
  • Organisation skills and ability to prioritise tasks - 
  • An understanding of and a passion for Channel 4’s remit 
  • Confirm you have Maths & English GCSE Grade C (4) or above
  • An interest in TV content and the changing content market in the UK
  • Genuine curiosity about what makes people tick and why
  • Good numeracy skills and confident working with numbers 
  • Ability to follow instructions and work both independently and part of a team

Qualifications Offered With This Apprenticeship 

Multi-Channel Marketer Level 3

Length Of Apprenticeship

  • 18 months

Alternative Application Formats

We are committed to making the application process accessible. If you would like to discuss suggestions for alternative formats, or have any questions about the recruitment process in general, please contact us at apprenticeships@channel4.co.uk 

Take a look at our access page for more information. You can also watch our YouTube video, Demystifying Interview and Workplace adjustments. 

Relocation

If you need to relocate in order to take up this opportunity, we can offer you support towards the financial costs of moving. This includes a contribution towards your deposit and first months’ rent, plus visits to your new city to look for accommodation.

Salary

£25,390

Application questions to complete

Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won’t be able to consider your application without them.

Benefits

There are a million reasons why it’s great to work at Channel 4, here are just a few of the perks for you;

  • Private medical insurance with NO EXCESS
  • Free Virtual GP access for employees
  • Free Female Health hormone test each year
  • Free Tastecard membership
  • Financial guidance 1-2-1’s available each quarter
  • Free OnHand (as featured on Dragon’s Den) volunteering membership
  • Discounted Gym memberships
  • Pension
  • Life Assurance
  • Income Protection
  • Holiday Buy/Sell

About Channel 4

Channel 4 is free-to-air and freely available to all of the UK. We have the UK’s biggest free streaming service, All 4, plus a network of 6 television channels. Since Channel 4 was created in 1982, it has been at the centre of national conversations and a catalyst for the creation of a world-beating production sector in the UK. Our purpose is to create change through entertainment. We do this by representing unheard voices, challenging with purpose and reinventing entertainment.

Our unique model – commercially-funded but publicly-owned – means that we’re able to offer independent and distinctive, universal content reflecting the interests of different communities across the UK. As a publisher-broadcaster, Channel 4 commissions UK content from the independent production sector and currently works with around 300 creative companies across the UK every year.

Channel 4s apprenticeship programme offers people with no prior experience the opportunity to come and work for us for 14-36 months and gain a Level 2, 3, 4 or 6 qualification in a subject related to the role they’ll be doing. We offer apprenticeships in a range of departments from 4Studio to Finance, and we don’t ask for any prior experience or qualifications, just passion and commitment.

How to apply

To apply for this role and to find out more, please click on the apply button.

Please note that applications may close before the application deadline, so apply early to avoid disappointment.

Job Overview
EarlyCareers.co.uk
We use cookies to improve your experience on our website. By browsing this website, you agree to our use of cookies.

Share