Advertising Research & Development Level 3 Apprenticeship

Type: Apprentice
Region: London

Job Details

22nd April 2024 Competitive Level 3 Apprenticeship Marketing, Research London, Leeds, Manchester

Advertising, Research & Development Level 3 Apprenticeship

The C4 Apprenticeship Programme

If you are looking for an opportunity to gain work experience and a qualification, then an apprenticeship at Channel 4 might be for you. 

Our Apprenticeships are full-time, with four days per week spent working in a C4 department and one day per week completing the formal learning parts of the apprenticeship. You’ll spend 60% of your working week in your office base and 40% working from home.

The formal training provided will consist of workshops, tutorials, webinars, coaching and in some cases residential boot camps. You can read more about the qualification being offered for this apprenticeship below.

If you’d like some tips on writing your application before you apply, please watch our YouTube video, How to Write an Outstanding Application. 

The programme aims to offer opportunities to those currently underrepresented in the TV industry, so we are particularly keen to hear from Deaf and/or disabled people, ethnically diverse people and people from lower socio-economic groups.

Am I Eligible To Apply?

You must be 18 years old or over at the time the scheme starts to apply. There is no upper age limit.

You’ll need to have a Grade C (4) or above in Maths & English GCSE

You can’t have already completed the qualification being offered or similar at the same or higher level

Our apprenticeships are aimed at school leavers and people who do not have a degree. If you have a degree, please visit the Channel 4 Jobs website 

Channel 4 Behaviours

At Channel 4, we have four core behaviours that underpin everything we do. These are outlined below, and we will be assessing candidates on these behaviours throughout the recruitment process. 

Include – We’re Altogether Different so let’s give each other a bear hug, team up and trust each other to collaborate arm-in-arm. Don’t just listen: listen to understand.

Innovate – Don’t just rinse and repeat: don’t just go through the motions. Challenge positive and embrace change. Experiment & take smart risks.

Grow – Question Everything and school yourself. Be generous with your knowledge with others and seek feedback from them. Be clear with your objectives. 

Get it done – Make your time at Channel 4 count. Be a solution-finder, not a finger-pointer. Prioritise, decide and then act – always commercially. 

Department Description

The Advertising Research & Development (AR&D) team are part of the wider Strategy & Consumer Insight department at Channel 4. Our primary objective is to use insight to support the 4Sales team in selling advertising across our TV channels and All 4 platform. This is an important role, as it allows Channel 4 to fund the programmes we make!

We do this through:

  • Proving that advertising on our TV channels, All 4 and social media platforms work
  • Supporting advertising agencies and brands deliver their marketing objectives through insight and understanding how marketing works
  • Doing research on our viewers to ensure we really understand our audiences 
  • Staying on top of the latest industry trends and developments  

Recent examples of the kinds of projects the AR&D team have done include:

  • A cultural thought leadership project which explored how diverse and inclusive TV advertising was as well as investigate why brands should be embracing
  • diversity in their advertising. 
  • A project investigating the state of modern Britain to help us understand are we as divided as we think we are to help brands better understand UK consumers.
  • An ongoing community of 16-24-year olds who help us understand what is important to young people across the UK. 

During your time in the AR&D team you’ll get involved in all areas of the work we do, from primary research to understand how a brands marketing is working, to using our tools to see how many people watched Bake Off this week! There’ll also be specific projects for you to work on and we’ll help you to quickly build up your skills and knowledge of the media industry.

Key Responsibilities 

  • Support 4Sales in helping marketing agencies and brands understand their audience in order to plan and deliver marketing activity. This will be across a broad range of sectors and industries. 
  • Understand how marketing works across our different platforms, in order to prove benefits of advertising with Channel 4. 
  • Use a range of industry research tools as well as primary research to answer the questions of marketing planners at agencies across the UK. 
  • Support the team with larger insight projects throughout the year to present to marketing agencies and brands across the UK.
  • Help us ‘market our research’ by creating content for the Sales team and external marketing agencies.
  • Be part of a team that are a regular contact for stakeholders and deal with their day to day requests.
  • Help the team set up and run projects that prove how TV sponsorships and adverts work, or explain how and why viewers watch our shows.
  • Create regular reports, e.g. channel performance reports, advertising spend reports, etc.

Essential Experience & Skills

As part of the application process you’ll be asked to tell us how you meet the essential criteria listed below. When answering this question think about examples from your experience so far, this doesn’t need to be professional experience but could be academic, from volunteering or a part-time job. 

We’ve provided some examples beside the first four criteria of experience that could demonstrate you have these skills. Please note you do not need to use these examples, they are just here for guidance and you should draw from your own personal experiences. 

  • Verbal and written communication skills - 
  • Attention to detail - 
  • Organisation skills and ability to prioritise tasks –
  • An understanding of and a passion for Channel 4’s remit 
  • Confirm you have Maths & English GCSE Grade C (4) or above
  • An interest in advertising and understanding how marketing works
  • Genuine curiosity about what makes people tick and why
  • Good numeracy skills and confident working with numbers 
  • Ability to follow instructions and work both independently and part of a team

Qualifications Offered With This Apprenticeship 

Multi-Channel Marketer Level 3

Length Of Apprenticeship

  • 18 months

Alternative Application Formats

We are committed to making the application process accessible. If you would like to discuss suggestions for alternative formats, or have any questions about the recruitment process in general, please contact us at apprenticeships@channel4.co.uk 

Take a look at our access page for more information. You can also watch our YouTube video, Demystifying Interview and Workplace adjustments. 

Relocation

If you need to relocate in order to take up this opportunity, we can offer you support towards the financial costs of moving. This includes a contribution towards your deposit and first months’ rent, plus visits to your new city to look for accommodation.

Salary

£23,170 (Leeds, Manchester), £25,390 (London)

Application questions to complete

Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won’t be able to consider your application without them.

Benefits

There are a million reasons why it’s great to work at Channel 4, here are just a few of the perks for you;

  • Private medical insurance with NO EXCESS
  • Free Virtual GP access for employees
  • Free Female Health hormone test each year
  • Free Tastecard membership
  • Financial guidance 1-2-1’s available each quarter
  • Free OnHand (as featured on Dragon’s Den) volunteering membership
  • Discounted Gym memberships
  • Pension
  • Life Assurance
  • Income Protection
  • Holiday Buy/Sell

About Channel 4

Channel 4 is free-to-air and freely available to all of the UK. We have the UK’s biggest free streaming service, All 4, plus a network of 6 television channels. Since Channel 4 was created in 1982, it has been at the centre of national conversations and a catalyst for the creation of a world-beating production sector in the UK. Our purpose is to create change through entertainment. We do this by representing unheard voices, challenging with purpose and reinventing entertainment.

Our unique model – commercially-funded but publicly-owned – means that we’re able to offer independent and distinctive, universal content reflecting the interests of different communities across the UK. As a publisher-broadcaster, Channel 4 commissions UK content from the independent production sector and currently works with around 300 creative companies across the UK every year.

Channel 4s apprenticeship programme offers people with no prior experience the opportunity to come and work for us for 14-36 months and gain a Level 2, 3, 4 or 6 qualification in a subject related to the role they’ll be doing. We offer apprenticeships in a range of departments from 4Studio to Finance, and we don’t ask for any prior experience or qualifications, just passion and commitment.

How to apply

To apply for this role and to find out more, please click on the apply button.

Please note that applications may close before the application deadline, so apply early to avoid disappointment.

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