Why Purpose is Now the Competitive Edge in Early Careers Recruitment

In the past, early careers candidates made decisions based primarily on salary, job title, and the prestige of the employer’s brand. These factors were seen as the keys to a successful start in their career. But today, everything has changed. The next generation of candidates, particularly those from Gen Z, have made a fundamental shift in what they expect from their employers. They are no longer just looking for a paycheck and a title; they […]